Located on the historic First Street North block in Little Tokyo, East competes with a host of sushi and Japanese restaurants. Marked by a black awning, this petite restaurant is cozy and perfect for casual dining — though it can get crowded during lunch. Though the rolls are basic, the chefs are friendly and turn out good and affordable sushi. Other menu items range from tempura to udon to teriyaki. Discount prices on salmon sushi/rolls on Monday night. Sake and beer are served. Open Monday-Thursday 11:30 a.m.-10:30 p.m., Friday 11:30 a.m.-11 p.m., Saturday noon-11 p.m., and Sunday noon-10 p.m.